222 - Copy that Persuades for Leaders with Hillary Gale

Hillary Gale didn’t just pivot careers—she rewrote the script entirely. A former college writing teacher, she stepped away from academia, launched a one-woman marketing firm, and then discovered she was pregnant—all within days. With nine months on the clock, she had to lead fast, build smart, and carve out space for maternity leave while launching Moneta Copy.

In this episode, Hillary breaks down how strong writing skills are foundational to leadership. She challenges the myth that good writing must follow rigid rules, arguing instead for authenticity, emotion, and real connection. Craig and Hillary dig into what makes content persuasive, how AI is changing the writing landscape, and why personal voice still matters.

Her story is a lesson in resilience and resourcefulness. She didn’t wait for permission to lead—she made the deadline non-negotiable. If you’re a business owner relying on stale content and ChatGPT shortcuts, this conversation will remind you that powerful words—and clear leadership—still win.

Want to learn more about Hillary Gale's work? Check out her website at https://monetacopy.com.

Connect with Hillary Gale on LinkedIn at https://www.linkedin.com/in/hillary-meehan/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.