#221: How to Turn Overwhelmed Service Providers into Lead Generation Machines by Alison Rodden

Discover how marketing consultant and copywriter Alison Rodden transforms overwhelmed service providers into lead generation powerhouses through authentic storytelling. Learn why AI-generated content falls flat, how vulnerability drives conversions, and the 3-step strategy that helped a struggling martial arts school recover from COVID losses. Plus: why personality beats perfection in copywriting and how to find marketing methods that actually fit your style.

Key takeaways: Authentic storytelling converts better than polished copy • Focus on serving existing clients deeper before chasing new ones • Test marketing strategies like experiments, not personal failures.

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