220: NLCA 29 - How to Upgrade Pro Bono Clients into Paid Clients

In today’s episode, Shelby revisits a crucial topic for nurse coaches: how to confidently transition your pro bono clients into paying clients. Whether you’re a Nurse Life Coach Academy student, a graduate of another nurse coaching program, or just starting out, this episode is packed with actionable advice, real talk, and step-by-step strategies to help you grow your coaching business.

What You’ll Learn

1. Why pro bono clients often don’t convert, and how to change that
2. The mindset shifts needed to confidently offer paid coaching
3. What NOT to do when a client asks about continuing (and what to say instead)
4. How to guide the conversation without feeling “salesy”
5. The power of silence and letting clients make informed decisions
6. How to “future cast” and root client goals in reality
7. Structuring your paid offer (pricing, session count, and more)
8. Handling client responses: yes, no, or “I need to think about it”
9. Why a “no” isn’t a failure, and how to keep the door open for future work

Watch the full episode on YouTube

https://youtu.be/fGp1UNmtw_8

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Website: www.thesuccessfulnursecoaches.com

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Mentioned in this episode:

Nurse Coach Residency

You don’t need more information — you need a container that makes action unavoidable. If that’s you, book a call to explore the Nurse Coach Residency. https://calendly.com/d/cw5f-cg3-vhp/nurse-coach-residency-fit-call