22: The 8 Biggest Pricing and Profit Myths Every Photographer Needs to Hear

If you’ve ever questioned your pricing, worried about cash flow, or wondered why your profits don’t match your effort, this episode is for you.

Today, I’m busting 8 of the biggest myths that photographers and creative entrepreneurs believe when it comes to pricing, cash flow, and profitability. These myths might be preventing you from seeing the revenue and profit you deserve—so let’s clear them up once and for all!

Episode Highlights:

• Why lowering prices attracts bargain hunters, not dream clients

• How value-based pricing ensures you get paid for expertise, not just time

• Why raising prices won’t scare away the right clients—and why that’s a good thing

• Why a fully booked calendar doesn’t guarantee a profitable business

• How managing cash flow is about habits, not how much money you make

• Why profit should be intentional, not just what’s left over

• How chasing higher revenue can still leave you broke without effective cash flow management

• Why lack of bookings isn’t always about price—it’s often a marketing issue

Resources:

The 5 Bank Accounts Every Photographer Needs in Their Business

Connect with Me:

Instagram: @zeldagreen

Website: www.zeldagreen.com

I’d love to hear your thoughts, so please leave a review or share this episode with a friend who’d find it helpful! New episodes drop every Thursday, so be sure to tune in next week for more insights and inspiration. Remember, every step you take towards mastering your finances, no matter how small, is a step in the right direction.