22: Reframing marketing, with Simon Batchelar

Ethical marketing is a vital ingredient to a workplace where everyone feels good about themselves. The alignment of values, purpose, and how the organisation treats its suppliers and customers can be a big contributor to workplace happiness.

Simon Batchelar is the author of Reframing Marketing, and has been a marketing mentor for the past 20 years. Simon has a unique perspective on ethical marketing, and believes that marketing should align with the values of the company. This means it’s not good enough simply to talk the talk – organisations must put into practice the values they espouse.

Links

• Reframing Marketing – Simon’s book
• Scientific Advertising, by Claude C Hopkins
• The Century of the Self – Adam Curtis documentary
• Sustainable Marketing: How to Drive Profits with Purpose, by Michelle Carvill, Gemma Butler, and Geraint Evans
• Can Marketing Save the Planet?
• The Ethical Move