217: Our Official Scent Predictions for 2026

Are we psychic? According to the history....... not no. Every year, we have a stab at what we can expect to smell in the coming year's forecast, based on current trends, emerging trends, the thousands of PR emails we receive trying to make [redacted] happen, and what we've been seeing and smelling on the streets. And most of the time, we are correct! Consider this a free seminar on fragrance marketing and trend forecasting.

[What we smell like today: Krigler Velvet Night 76, Maison D'Etto i-Dream]


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