217. Adrienne Richardson on Burning It Down and Starting Over: A Raw Journey of Reinvention In The Midst of Uncertainty

Hey Rainmakers! Chelsey and Stephen here—and today’s episode is a powerful one. We’re sitting down with our friend Adrienne Richardson, who’s been a force in the marketing world for years. But instead of talking Facebook ads or funnels, Adrienne takes us behind the scenes of one of the most raw, real, and faith-led reinventions we’ve ever heard.

What do you do when everything you’ve built—the business, the team, the income—stops feeling right? Not because it's failing, but because deep down, you know you're being called to something else. That’s exactly where Adrienne found herself in 2024, and in this conversation, she shares what it looked like to shut down her successful membership, let go of her team, and start from scratch with no plan—just obedience and a whole lot of faith.

We talk about the tension of knowing something needs to change but having no clarity yet, how fear and peace can coexist, and the importance of listening to those subtle nudges before they become deafening. Adrienne’s honesty about the emotional toll, the decision to let people go, and the freedom that followed is going to speak directly to your heart—especially if you’re in a season of transition or reinvention.

If you've ever felt like you’ve outgrown a version of your life or business, or you're quietly wondering, "What’s next for me?"—this episode is your permission slip to explore the unknown. Adrienne doesn’t just share what it’s like to burn it all down—she shares how to do it with courage, clarity, and a deep trust in what’s next.

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Episode Minute by Minute:

• 0:00 - Welcome Adrienne Richardson & Setting the Stage
• 1:30 - When Everything Stops Working: The Quiet Unraveling
• 4:00 - Getting Clarity Through Obedience, Not Control
• 7:00 - Canceling the Biggest Launch & Trusting the Process
• 11:00 - Fear, Provision, and Letting Go of the Membership
• 14:00 - Shutting Down the Entire Business: Adrienne’s Bold Leap
• 17:00 - Letting Go of Team with Compassion and Faith
• 21:00 - Wrestling with People-Pleasing and Outside Pressure
• 27:00 - Rediscovering Yourself After Years of Being Small
• 33:00 - The Power of Starting Over and What’s Next for Adrienne