2,163 - TOTD: Why SOPs Still Matter in Multifamily Leadership

You ever walk into a property and feel like you're stepping into a different company—even though the sign out front says otherwise?That's why SOPs still matter.In this episode of Multifamily Collective, Mike Brewer brings the heat with a clear reminder: Standard Operating Procedures (SOPs) aren't constraints—they're clarity.They’re the guardrails that keep your multifamily machine running smoothly, especially when results fluctuate by site, season, or staff.Let’s be honest: property management isn’t black and white. It’s a business full of gray zones, shifting expectations, and day-by-day dynamics. That’s why solid SOPs are gold.They reduce dependency on heroics.They eliminate micromanagement.They ensure leasing doesn’t hinge on who picked up the phone.But SOPs don’t replace judgment—they free it.So your teams can think critically, act swiftly, and deliver consistently.Mike’s tip of the day? Show up. Be consistent. If you're seeing wildly different results between properties—or even within the same property—it’s time to ask: Have we clearly communicated our expectations? Or are we assuming everyone’s on the same page?Customers see consistency as trust.Trust leads to renewals.And trust is built every time your team follows through—one SOP at a time.📌 Like what you heard?Subscribe to the channel.Smash the like button.And keep showing up.