2,157 - The Multifamily Operations Tip of the Day: The Fortune is not in the Follow Up

Smash that subscribe now! No really! Stop reading and click the button! Your Property Management Career Depends on It! We've all heard it: “The fortune is in the follow-up.”But in today’s Multifamily Operator Tip of the Day, we challenge that.Because the real fortune? It’s in the human behind the follow-up.Yes, follow-up matters. But not the robotic, high-pressure kind. Today, prospects demand:- Multi-touch, multi-channel engagement- Helpful, relevant information- Consistency that builds trustThe magic happens when your follow-up is powered by authenticity, not automation alone.AI can support the process. But it’s your tone, transparency, and kindness that win leases.Leasing is no longer just a numbers game—it’s a relationship game.Be consistent. Be helpful. But most of all, be human.And, remember - smash the subscribe button!!! Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions