2,129 - Why Amenities Don’t Lease Apartments | Multifamily Leadership & Community Building Insight

A new dog spa. A fresh coat of paint on the fitness center. A yoga room nobody uses.Sound familiar?In today’s Multifamily Operations Tip of the Day, Mike Brewer calls out the trap of "amenity wars"—the misguided belief that more perks equal more leases. Truth is, amenities don’t create loyalty. Community does.You don’t need another amenity. You need a connection.Mike riffs on what really makes a property stand out in 2026: spaces that foster belonging, interaction, and purpose. He explains how thoughtful, human-centered design (such as a shared bike room instead of private balcony storage) transforms passive amenities into active engagement hubs.If you’re chasing upgrades without curating community, you’re just polishing glass. This one’s a must-watch for property managers, asset leaders, and anyone ready to shift from transactional to transformational in the multifamily space.This tip will be part of a 366-day series, leading to a full book release in Spring 2027.https://www.multifamilycollective.com