2,128 - Multifamily Leasing Success: Why Authenticity Beats Sales Scripts Every Time

You’ve got one shot to make a lasting impression, and if it smells like a script, your prospect’s baloney meter will redline in seconds.In today’s Multifamily Operations Tip of the Day, Mike Brewer unpacks the real secret to leasing success in 2026 (and it’s not in your CRM’s templated call flow). It's authenticity.Forget robotic routines. Ditch the “features and benefits” firehose. If you’re still handing your team scripts instead of teaching them to ask one simple question, "What’s most important to you?" you’re leaving leases on the table.Mike makes the case for curiosity over canned lines. Human connection over hyper-polished pitches. And presence over performance.Yes, being human is making a comeback in leasing, and that’s the edge the best teams are doubling down on.This is part of Mike’s 366-day journey to a book to be released in Spring 2027.Tune in. Take notes. Lead different.Like what you’re hearing?Hit that Like button!Subscribe for daily leadership insightsDrop a comment—what’s your team doing to keep it real?https://www.multifamilycollective.com