212. Mastering the Pivot: Jennifer Jackson’s Journey in Building a Profitable Yoga Brand

Hey Rainmakers! Chelsey and Stephen here, and today’s episode is all about what it really looks like to pivot, persevere, and profit. We sat down with one of our very own Mastermind members, Jennifer Jackson, to hear how she built a six-figure yoga brand—starting from scratch, solo, and with no personal yoga background. Yep, you read that right.

Jennifer is a self-described dabbler turned determined entrepreneur. She’s done everything from real estate and affiliate marketing to crypto and product parties. But what changed the game for her was finally creating something tangible—something she could see, touch, and sell. That something turned out to be a yoga bag inspired by her daughter’s journey with scoliosis and a newfound love of yoga. Even though Jennifer doesn't practice yoga herself, she leaned in, did the research, and made it happen.

We talk about the mindset shifts that helped her move past burnout and into aligned action—like why taking a break might be exactly what you need, and how trusting your gut (even when it goes against the crowd) can lead to major growth. Jennifer shares how she used Amazon reviews to build her first product, and how she’s now refining it with real-time customer feedback. She's sold over $100,000 worth of just one product—and she’s still optimizing before expanding.

If you've ever felt like you're doing this whole thing alone, or wondered if it's too late to try something new, Jennifer’s story is exactly the encouragement you need. She proves that with focus, resourcefulness, and the right community, anything is possible.

Links for this episode:

https://www.shopmagnilay.com/

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Episode Minute by Minute:

• 0:00 – Welcome to Jennifer Jackson!
• 2:00 – From party sales to e-commerce: Jennifer’s long entrepreneurial journey
• 4:30 – Mindset shifts and burnout recovery
• 6:00 – How her daughter’s yoga journey sparked a business idea
• 9:00 – Creating a product in a niche you don’t personally live in
• 11:00 – Building customer connections and getting real feedback
• 14:00 – Volunteers shaping the next iteration of her product
• 15:00 – Hitting 6 figures as a solo entrepreneur
• 18:30 – Facing scary moments and pushing through
• 21:00 – Choosing focus over fast growth
• 24:00 – Deciding when to add a second product (or not!)
• 27:00 – Thinking about a second version: listening to feedback
• 29:00 – Where to shop Jennifer’s yoga bag