210: BBC Proms Director and Radio 3 Controller Sam Jackson

Audiences. Strategy. Credibility. What does cultural leadership in classical music look like when credibility is tested by data? Sam Jackson - Radio 3 Controller and BBC Proms Director - talks to Jon Jacob about Radio 3's new sound, recent listening figures (have they been spun or are they actually improving?), strategy, and his role as an audience-facing leader in a changing BBC challenged by funding, budget cuts, and future monetisation plans.