21 | Lead Generation Without Burnout

If you’re an experienced woman in real estate and lead generation has started to feel exhausting, overwhelming, or never-ending - this episode is for you.

In today’s conversation, Lesa Frye shares a calm, sustainable approach to lead generation that helps you grow your income without sacrificing your peace, your energy, or your personal life.

You’ll learn how to simplify your lead gen strategy so you’re not constantly chasing strangers, posting nonstop, or feeling like you have to hustle harder to stay afloat.

And yes, we’re talking about one of the most powerful (and often overlooked) sources of business:

✅ Your past clients and sphere of influence.

Inside this episode, you’ll learn how to build a lead generation rhythm that feels consistent and doable - even during busy seasons - so your business supports your life instead of consuming it.

✨ In This Episode, You’ll Learn:

• Why most real estate lead generation strategies cause burnout
• The difference between nurture, attract, and chase lead generation
• Why your past clients and sphere are your most peaceful pipeline
• Simple scripts to reconnect without feeling awkward or salesy
• A weekly lead gen rhythm you can follow without overwhelm
• What to do when business slows down (without spiraling into panic)
• How to build momentum with consistency—not pressure

💜 Key Takeaway

Lead generation doesn’t have to feel heavy.

When you create a simple system that fits your lifestyle and energy, you can grow a profitable business without burning out or losing yourself in the process.

✅ Simple Weekly Challenge

This week, reach out to 5 past clients or sphere contacts and say:

“Hey, you popped into my mind today and I wanted to check in - how are you doing?”

Connection first. Always.

🔗 Ready for Support?

If you’re ready to create a sustainable, profitable real estate business without burnout, book a Business Diagnostic Conversation with Lesa.

It’s a calm, strategic hour to uncover what’s draining you, what needs to shift, and how to simplify—without giving up your success.

📍 Book here: lesafrye.com

Connect With Lesa

✨ Join The Balanced Businesswoman Facebook community + stay connected. Join here.

📩 Get weekly tips + support for women in real estate: Balanced Businesswoman Insiders Email

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Your support helps more women create success without burnout 💜