21. 2025 Year in Review: Six Trends Reshaping Medical Affairs

2025 wasn’t just another year of progress for Medical Affairs. It was a year of transformation.

In this special OnPoint: Medical Excellence Podcast episode, Scott Thompson looks back across the conversations, leaders, and moments that defined the past year and distills them into six themes that are reshaping how Medical Affairs teams operate, lead, and create impact.

This is not a rewind. It’s a synthesis of what changed, why it matters, and how the most forward-thinking teams are already applying these lessons.

OnPoint: The Medical Excellence Podcast delivers insightfulconversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.

OnPoint is available on several podcast platforms, includingthe Acceleration Point YouTube channel.

[00:00] – The Year of Transformation

[01:29] – Stop Waiting for Big AI. Start Now

[03:34] – Integration Is Excellence

[05:56] – Measure What Changed, Not What You Did

[08:09] – Start Small. Prove Value. Scale.

[11:04] – Maturity Is Built One Coordinated Step at a Time

[13:37] – What Should the Modern MSL Be Mastering?

[16:42] – Everything Connects