#209: The 2026 B2B Content Strategy Most Marketers Miss (Midweek Musings)
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#209: The 2026 B2B Content Strategy Most Marketers Miss (Midweek Musings)
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The 2026 B2B Content Strategy Most Marketers Miss
Most teams ship more content than ever… but almost none of it helps buyers do their job this week.
In this 5-minute Mid-Week Musing, we break down a modern b2b content strategy 2026 and how B2B marketers can use it to build trust, stay memorable, and make their product the natural next step.
Tune in and learn:
+ Why “helpful content” means solving one real job your ICP has this week
+ How Rivet’s Construction Is Hard show turned content into 70% of pipeline
+ How to make your product the conclusion of the story, not the headline act
Perfect for small-team marketers looking for fast, actionable plays to use this week.
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00:00 Why 2026 B2B Content Strategy Is About “This Week’s Job”
00:40 The Rivet Story: From Generic Blogs to “Construction Is Hard”
01:40 How They Built a Show Just for Their Best Contractors
02:40 Helpful Content That Talks Less About Product (But Sells More)
03:45 The Crazy Pipeline Impact – And Your One-Job Challenge
04:45 Turning One Show Into a Full 2026 Content Engine
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S07 E209 - The B2B Playbook
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