#208 B2B Leadership Culture Starts With You (Whether You Like It or Not)
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#208 B2B Leadership Culture Starts With You (Whether You Like It or Not)
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In this episode of the Story-Driven Business podcast, Susanna Rantanen explores why B2B leadership culture starts with you, whether you like it or not.
Drawing on behavioural science and real-world leadership experience, this episode explains why culture isn't created in strategy decks or off-sites, but in everyday leadership behaviour:
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how you respond under pressure,
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give feedback,
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handle conflict
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and how you model values in action as a leader.
If you've ever wondered why alignment slips, why teams behave differently than expected, or why culture change feels harder than it should, this episode will help you see leadership culture in a whole new way.
Find the show notes to this episode, and previous episodes, on: https://www.modernemployerbrand.com
Learn more about Susanna's work here: https/www.emine.fi/en/