#203 How To Build A Story-Driven Business, Step By Step

What happens when leadership, employer branding, internal comms, and business strategy all tell the same story?

You stop running campaigns…
And start building trust, alignment, and long-term traction.

In this episode, Susanna unpacks:
✅ The 4 levels of story integration
✅ Why most businesses fail at story (hint: it’s fear, not complexity)
✅ Why story-driven employer branding is the true foundation of a story-driven business
✅ How to activate story in your leadership culture, not just your content

This isn’t branding fluff. It’s business transformation, person by person, guide by guide, story by story.

Check the show notes page: https://modernemployerbrand.com/podcast203

Get the book: https://storydrivenemployerbranding.com/

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And if you love it, share it with your boss and colleagues, and, please, rate it! 🙏

Until next week,

Susanna