2026 is the end of try-hard clothing brands & the start of unfiltered brands… here’s what will work

The 2026 Blueprint for Growing Your Clothing Brand (What Actually Works Now)

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If you’re starting a clothing brand, streetwear brand, or fashion brand in 2026, this video breaks down the biggest shift happening right now. Audiences are done with polished, try-hard content — and the brands winning today are the ones that feel human, raw, real, and connected.

I break down why raw content is crushing polished content, how to build real parasocial trust with your audience, and what the new 2026 content playbook looks like for brand owners who want real growth, not vanity metrics.

You’ll see examples from creators like Sam Sulek, brands like Strawberry Milk Mob and Sunday School, and how I shifted my Canadian lifestyle brand Kay Bahd to explode reach by ditching aesthetics and leaning fully into authenticity.

If you're building a brand people actually care about, this is the video.