2026 Sports Betting Outlook on Prediction Markets Ontario Gaming and What’s Next for Canada

Long-time Friend of Gaming News Canada Phill Gray, the former trading lead at Sports Interaction, joined us for a lookahead on several levels into the business of sports betting and online gaming over the next 12 months.

Gray tackled the issues expected to be of the most hot-button variety across the Canadian and American gambling industries in 2026, including:

• The continuing conflict between prediction markets and sportsbooks which aren’t incorporating PMs into their business, and thoughts on the launch of DraftKings’ prediction market product.
• What’s ahead for Ontario’s competitive legal gaming industry as it marches towards the fourth anniversary of its launch in April, and will it continue to see the growth it experienced in 2025. Gray pontificates about what should be top of mind for operators in the regulated market.
• As we enter the NFL postseason, a Winter Olympics next month, a FIFA World Cup being hosted by Canada, Mexico and the U.S. this summer, the excitement around the Toronto Blue Jays following their return to the World Series in 2025 and the growing popularity of women’s pro sports – including the inaugural season of the WNBA Toronto Tempo coming this spring – 2026 promises to be a big year for bettors and the books. Gray also discussed the changing responsibilities of sportsbook traders and the impact on artificial intelligence and data companies on them.
• Some advice for the powers-that-be responsible for creating Alberta’s open market, expected to launch sometime this year.
• The concerns surrounding prop betting by sports leagues/organizations and public health advocates.

And, of course, we asked Gray for his new year’s predictions around the industry in Canada.

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