2026 AI Business Predictions: a conversation on the future of value and impact

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While skepticism often grabs attention, data may reveal a different narrative. A select group of companies is already harnessing AI to create tangible business value. We delve into new survey insights with Xavier Verhaeghe to explore why these companies are leading, how they organise their initiatives, and what it takes to transition from isolated trials to significant results. The key is clear: view AI as a transformative force, not just a tool.

We outline the strategies successful leaders employ. It begins with a compelling "why" linked to enhancing customer experience and boosting revenue, rather than merely cutting costs. Next is targeted execution: choose a few high-impact processes, redesign them comprehensively, and safeguard resources with a dedicated transformation office.

Looking forward, agentic AI is already in use for specific applications, moving from "human in the loop" to human oversight, with agents monitoring agents for quality. This shift challenges leaders to rethink governance, monitoring, and risk management. It also transforms talent. Generalists, armed with AI, can now provide value previously reserved for experts. Boards that move past headlines to genuine urgency invest in reskilling, redefine roles, and align AI with strategic goals.

Looking to refine your plan—focus deeply on fewer initiatives, measure outcomes that matter to customers, and align business and AI leadership? This discussion offers a clear starting point and practical guidance. Subscribe, share with a colleague responsible for a key process, and leave a review with the one process you'd transform first.

Join us and listen to all episodes on www.pwc.be/aiunscripted