An AI overview reduces clicks on the original sources 20%–35%.

Text version: https://pivot-to-ai.com/2025/04/26/googles-ai-overview-directly-takes-readers-away-from-its-own-source-sites/

The Man Who Killed Google Search https://www.wheresyoured.at/the-men-who-killed-google/

"Keep in mind that the Ads team is considering calling a code yellow to close the search gap we are seeing" (PDF) https://www.justice.gov/d9/2023-11/417581.pdf

Glue pizza and eat rocks: Google AI search errors go viral https://www.bbc.co.uk/news/articles/cd11gzejgz4o

Google’s Elizabeth Reid: ‘Human curiosity is boundless and people ask a lot of questions’ https://www.ft.com/content/decc6853-4fff-448c-b1c3-be8824ab511f

AI Overviews Reduce Clicks by 34.5% https://ahrefs.com/blog/ai-overviews-reduce-clicks/

Google AI Overviews: New CTR Study Reveals How to Navigate Negative SERP Impact https://www.amsive.com/insights/seo/google-ai-overviews-new-research-reveals-how-to-navigate-click-drop-off/

Google Search’s “udm=14” trick lets you kill AI search for good https://arstechnica.com/gadgets/2024/05/google-searchs-udm14-trick-lets-you-kill-ai-search-for-good/

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