Meet Thy from Radio CADA, who doesn’t exist.

Text version: https://pivot-to-ai.com/2025/04/25/fake-diversity-why-hire-a-non-white-dj-when-you-could-just-generate-one-with-ai/

Sources:

‘Tokenistic and backwards’: Backlash over ARN’s use of AI radio host modelled on Asian woman https://www.mediaweek.com.au/backlash-over-arn-use-of-ai-radio-host-modelled-on-asian-woman/

CADA's announcer, Thy, is just a bad cloned AI voice (with MP3 clips) https://james.cridland.net/blog/2025/cada-ai-presenter-thy/

Meet Thy – the radio host I don’t think exists https://www.thecarpet.com.au/p/meet-thy-the-radio-host-i-dont-think

She broadcasts hours of hip-hop every day. But Thy is all AI https://www.afr.com/companies/media-and-marketing/she-broadcasts-hours-of-hip-hop-every-day-but-thy-is-all-ai-20250416-p5ls8d

WEGA Gender Pay Gap – Employer Statement: February 2025 (PDF) https://investors.arn.com.au/static-files/47e069b5-7612-4e4b-936f-12f72e70b219

ARN Media experiments with AI radio hosts https://elevenlabs.io/blog/arn-media

Radio’s Most Cynical AI Experiment Just Got Exposed https://www.thecarpet.com.au/p/radios-most-cynical-ai-experiment

9 News Australia: 'Extraordinary and concerning', AI radio announcer revealed https://www.youtube.com/watch?v=kTvlPzBfRD0

Previously on Pivot to AI:

Radio Kraków fires announcers, replaces them with AI bot voices https://pivot-to-ai.com/2024/10/24/radio-krakow-fires-announcers-replaces-them-with-ai-bot-voices/

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