2024 Digital Marketing Trends: From Customer Retention to the Power of Video and Rise of Social Commerce

Welcome to the ‘Marketing vs Business’ podcast, your go-to source for insights on marketing, business, and growth strategies. In our latest episode, we delve into the future of digital marketing in 2024. We explore how the focus is shifting from merely attracting consumers to retaining them, using examples like Amazon’s customer retention strategy.

We also discuss the importance of authenticity in a world saturated with AI tools and similar content. As we step into 2024, we encourage you to infuse your unique flavor and ideas into your content.

Our episode wouldn’t be complete without discussing the power of video in digital marketing. With people spending over 3 hours daily watching short-form videos, we emphasize the need to stand out and stay on top of their minds.

Lastly, we touch upon the emerging trend of social commerce, with platforms like TikTok experimenting with in-feed purchases and collaborations between giants like Facebook and Amazon.

Don’t miss out on these insights and more in our latest episode. Subscribe to our podcast and stay tuned for more exciting discussions. Until next time, keep innovating!