20230223-Better Practice Podcast Ep 1-Sarah Westcott "Social and Professional Networking"

On this episode of Better Practice Podcast, host Lisa Sretenovic invites special guest Sarah Westcott to discuss effective networking. Sarah shares her experience as a solopreneur and emphasizes the importance of building relationships instead of just exchanging business cards. She suggests approaching potential business contacts by asking to meet and learn more about their business, not just selling to them. Sarah also talks about the "always get a yes" technique and the importance of having systems in place for sales and marketing. Additionally, Lisa and Sarah touch on the importance of referral networks and how helping others can lead to future opportunities. If you're looking to improve your networking skills and build strong relationships, this episode is a must-listen.

[00:00:26] Introverted solopreneur overcomes fear, builds business.
[00:05:36] Encourage natural excitement about passion and business.
[00:10:54] Networking: Get a yes every time.
[00:14:44] Ideal client identified through conversation and education.
[00:19:29] Building a strong referral network is important.
[00:24:44] Engage listener to self-identify potential clients.
[00:25:44] "Find me on LinkedIn and Facebook - Sarah Westcott"

Q: Have you ever tried the "always get a yes" technique when networking? If so, did you find it effective? If you haven't tried it, do you think you would use it in the future?