20. The Branding Episode Every Woman Building a Business Needs to Hear with Cheryl from Hey Sunny Studio

If you’ve ever felt invisible in your business, struggled to stand out online, or wondered why your content isn’t converting the way it should...

It’s not your strategy, it’s your branding.

Cheryl from Hey Sunny Studio joins me to break down the psychology of branding, how to build trust with your audience, why your story matters more than your strategy, and the real reason women struggle to be seen in the online space.

We get into:
✨ How to build a brand that actually reflects you
✨ The difference between personal and business branding
✨ Why aesthetic branding isn’t enough anymore
✨ How to use your voice, story, and identity to stand out
✨ When it’s time to rebrand and when it’s not
✨ The emotional side of being visible as a woman entrepreneur
✨ What a “legitimate” online business really needs in 2025

If you’re building a business, building a brand, or finally ready to stop blending in, this episode is a must-watch!

Follow Cheryl: @heysunny.studio

Follow Dr. Courtney: @thefemaleblueprintpodcast + @thefemaleathletedoc

Work with Dr. Courtney and the Three Sixty Wellness Team: threesixtywellness.co