#20 Future Forward with Marika Auramo, CEO Vodafone Business: Redefining Leadership and the B2B Future at OMR 2025

In this special episode recorded live at the OMR Festival in Hamburg, we sit down with Marika Auramo, CEO of Vodafone Business, for a powerful conversation on leadership, innovation, and the future of B2B. From her unique leadership mindset to the transformative trends shaping how businesses connect, Marika shares hard-earned insights, fresh perspectives, and practical advice for future leaders navigating a world in flux. We explore the electrifying energy of OMR, the shift toward more human, creative B2B experiences — and the habits that keep Marika grounded at the top. Plus: a rapid-fire round where we get personal — from favorite cities to leadership quotes to AI in one word. Whether you’re a seasoned executive, aspiring leader, or just curious about where tech and business are headed next, this episode is for you.