$2 Billion Goal: Monica Paul Decodes the Business of the 2026 FIFA World Cup in Dallas TX

In this second interview with Monica Paul, Executive Director of the Dallas Sports Commission, the conversation focuses on the monumental effort to host the 2026 FIFA World Cup in North Texas. Paul details the successful bid, which leveraged the region's strong infrastructure, corporate base, and central location. The discussion highlights the massive economic impact, now projected between $1.5 to $2.1 billion, and the intricate planning across numerous working groups, addressing everything from security and logistics to cultural awareness and local business engagement. Paul emphasizes the event's importance in elevating Dallas's global profile beyond traditional Western stereotypes and creating a lasting legacy, including the potential for a future Women's World Cup bid.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com