2: B2B Bites Back - Ep.2 - Influencer Marketing
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2: B2B Bites Back - Ep.2 - Influencer Marketing
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Influencer marketing is everywhere. It's unavoidable at this stage. But is this really the case in B2B marketing as well?
Well of course it is!
Whilst by no means as prevalent in B2B marketing, there are some wonderful examples of brands and Influencers working in tandem to mutually benefit, so we'll start by looking at some of those use cases, and talking to some of the people involved.
Join Helen Sharpe and LBJ once again, as they chat to Ryan Bares, Global Influencer Marketing Lead at IBM, and Cyril Coste, one of the leading B2B Influencers in digital transformation, as they discuss the Brand / Influencer relationship from both sides of the coin.
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