1K with Amanda Back: Booking celebs for the NBA All-Star Game

Our guest is Amanda Back, an accomplished talent producer and the co-owner of One Foot Productions, a New York City-based company which works on 20 to 25 projects a year. In addition to booking major talent for events all around the country, she and her business partner also founded the Bear Music Fest, "a one-of-a-kind experience described as part summer camp, part music fest and part dance party." 1K is affiliated with the 100 Words Film Festival and powered by OrthoCarolina. 1K is hosted by Scott Galloway. Produced and edited by Jordan Snyder. Music composed by Jason Hausman. Recorded and engineered by Fred Story at Concentrix Music and Sound Design.