#198 The CEO as Chief Storyteller: Leading With Narrative Power

🔥 CEOs, listen up. The most powerful storyteller in your employer brand isn’t HR or comms. It’s YOU.

When the person at the top goes quiet, so does the culture.
But when you lead with a story—authentic, value-based, human story—your people don’t just listen.

They align. They believe. They act.

In this final part of my podcast series on modern leadership branding, I unpack why narrative power is the new executive influence tool—and what it looks like when the CEO becomes the Chief Storyteller.

✔️ What stories you should be telling
✔️ Where to show up (without being an influencer)
✔️ How to build credibility, consistency and culture with story

This episode isn’t just for top execs—it’s for every EB pro trying to get their CEO to finally step up and speak up. 🎤

Show notes available here: https://modernemployerbrand.com/podcast198
📕 Get the book: https://storydrivenemployerbranding.com