194: How Storytelling Defines Your Business Legacy, Paul Furiga

What makes your business memorable? What sets it apart—not just in the marketplace, but in the minds of customers, employees, investors, and potential buyers?

Laurie Barkman sits down with Paul Furiga, founder and chief storyteller at Word Write Agency and author of Finding Your Capital S Story. Together, they explore how storytelling isn’t just entertainment—it’s a strategic tool that can elevate your brand, increase your company’s value, and create lasting impact.

This special episode marks the 5-year anniversary of Succession Stories - launched in 2020 - during the height of the pandemic.

Paul shares how stories are hardwired into our brains and how a powerful “Capital S Story” can define why someone would buy from you, work with you, invest in you, or partner with you—especially during times of transition like succession planning or selling your business.

This conversation is essential for founders, entrepreneurs, and business advisors who want to move beyond transactional storytelling and craft a narrative that truly resonates.

💬 Quote of the Episode:

"Stories are not just how we communicate—they're how we think, how we process, and how we decide."

🔗 Resources Mentioned:

• Paul Furiga’s Book : https://www.wordwriteagency.com/find-your-capital-s-story

• Word Write Agency : www.wordwriteagency.com

• Storylines Live Podcast : https://www.wordwriteagency.com/storylineslive

• Connect with Paul Furiga on LinkedIn : www.linkedin.com/in/paulfuriga/

📣 Leave a Review: https://ratethispodcast.com/successionstories This Show Is Sponsored by The Business Transition Sherpa®

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📢 More Resources:

• LinkedIn: https://www.linkedin.com/in/lauriebarkman/

• Website: https://thebusinesstransitionsherpa.com/

• Book: https://btsherpa.com/book

• Course: https://btsherpa.com/course

• Videos: https://www.youtube.com/@TheBusinessTransitionSherpa