#193: Why the Valencia Group Doesn't Follow Trends | with John Keeling

In this episode, hosts David Millili and Steve Carran sit down with industry veteran John Keeling, Executive Vice President of Valencia Hotel Collection. With over 40 years in hospitality, John shares the unexpected path that led him from Middle Eastern studies to becoming a pioneer in independent hotel development.

You'll learn about:

• The story behind Valencia’s unique approach to upscale, one-of-a-kind hotels
• Why following trends isn’t always the answer—and how breaking the rules (strategically) can lead to success
• What’s next for the brand, including exciting new projects in Texas and Arizona
• His take on what really drives guest experience and longevity in today’s hotel landscape

If you’ve ever wondered how to stand out in a world of cookie-cutter brands, this episode is for you.

Watch the FULL EPISODE on YouTube: https://youtu.be/VsVE3hNp1TU

Join the conversation on today's episode on The Modern Hotelier LinkedIn page
The Modern Hotelier is produced, edited, and published by Make More Media

Links:
John on LinkedIn: https://www.linkedin.com/in/john-keeling-5b829210/
Valencia Hotel Collection: https://www.valenciahotelcollection.com/

For full show notes head to: https://themodernhotelier.com/episode/193

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Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.