191 - How To Have Conversations for Commercial Outcomes Without Being Salesy

Delivering commercial outcomes is one of the reasons we have conversations - whether it’s one-on-one or at scale through panels, keynotes, webinars or on podcasts. But so often we focus so much on giving value, we forget to actually move our listeners along the customer journey - towards a commercial outcome.

In this episode I’m sharing my thoughts on how to be of service, be friendly and build rapport AND drive commercial outcomes in all your conversations.

Listen in to hear:

• The power of clarifying your strategic intent before any conversation

• Why you want to consider your call to action before you start speaking

• How to seed the next steps throughout your conversations and presentation

• How to align speaking engagements, such as panels, conference presentations or even podcast guesting with your strategic goals

• How to move your listener closer to a sales outcome, without being pushy or salesy

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