191. Built to Last: The Framework for Intentional Growth | David Amerland

David Amerland joins Dr. Andrew Fix to unpack why health habits so often fall apart, even when we know better. Why does motivation fade after the New Year rush? What makes some goals stick while others slip away? Drawing on his book “Built to Last,” David explains how our brains are wired to conserve energy, why logic alone rarely drives change, and how emotional connection becomes the deciding factor in long-term fitness.

The conversation pushes past fitness myths like “no pain, no gain” and shows how small, low-friction choices - walking farther, taking the stairs, moving while you watch TV - quietly raise the floor for your health. They also explore what it means to take real ownership of your well-being, building alignment between your values and daily actions, finding clarity about what fitness means to you personally, and developing the adaptability to keep going when life throws obstacles in the way.

What would change if you defined fitness for yourself, in a way that brings alignment, clarity, and adaptability - not just for today, but for the decades still ahead?

Quotes

• “We have this natural tendency to avoid the stressor when we don’t have a real reason to actually do it.” (11:00 | David Amerland)
• “It’s not that they don’t logically understand it. They understand it 100%. But when the emotional connection is not there, the calculus in our head, which calculates the energetic cost of an activity as opposed to the perceived value of the outcome, won’t change unless the emotional connection to that changes.” (11:24 | David Amerland)
• “The primary thing we’re willing to sacrifice without articulating it as such is us.” (24:03 | David Amerland)
• “When it comes to our own fitness, ultimately, the only experts and the only person responsible for that is us. Only we know how we feel. Only we know how capable we are. Only we are the ones who will be willing to force ourselves to do what we have to do. Ultimately, no one else cares.” (24:37 | David Amerland)
• “If the muscles work for 10 minutes, nonstop, and it doesn’t have to be intensive work, it can be light work, essentially they produce a hormone that affects the dopamine producing centers of the brain, which affect our motivation.” (52:00 | David Amerland)

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David Amerland is a multidisciplinary author exploring the evolving relationship between human behavior, technology, and personal wellbeing. From bestselling marketing books to practical health guides and thought-provoking fiction, David Amerland's work helps readers understand and adapt to a rapidly changing world.

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