#19 - Website copywriting and AI in 2025

n this episode of The Digital Brew Podcast, we dive into the reality of AI's impact on website copywriting and content creation. We're not here to sugarcoat it – we'll give you the honest truth about what's happening in our industry.

What We Cover

How we're actually using AI tools

We talk about our preferred AI tools (spoiler: we both like Claude) and how we use them in our daily work. Angela shares her approach of treating AI like an enthusiastic intern – helpful, but you've got to check their work carefully.

The current state of the copywriting market

We discuss how the industry has changed, especially for entry-level writers. The work has slowed down, but highly skilled writers are still in demand. We explore whether this is temporary or a permanent shift.

Why we don't trust AI with the big picture

Angela explains why she only gives AI small, specific tasks instead of entire projects. We talk about the importance of maintaining quality standards and why straight AI content can damage brands.

The Canva comparison

We draw parallels between AI writing tools and design tools like Canva – they make things more accessible, but professional expertise is still irreplaceable.

What the future holds

Our predictions for the next few years include an explosion of written content, the growing importance of "proof of humanity," and why storytelling will become even more crucial.

Key Takeaways

• AI is unavoidable but not a replacement for professional writing
• Quality content will stand out more as AI-generated content floods the market
• Brands need unique data, stories, and human perspectives to differentiate themselves
• If you can't be bothered to write your content, why should your audience bother reading it?

The landscape is shifting quickly, so whether you're a writer or a business owner, staying informed about AI developments is essential. But remember – being cautious is just as important as staying current.

Thanks for listening to our podcast where we talk about websites and digital marketing for small businesses. Visit thedigitalbrew.com.au/podcast for more episodes, detailed show notes, resources, and our newsletter.

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