#19 - Devanshu Bhatia (CMO, Oberoi Hotels) talks about building luxury brands without diluting them

Devanshu Bhatia is the Head of Marketing at Oberoi Group (Oberoi Hotels and Resorts, and Trident Hotels), the top luxury hotel brand. He has over eighteen years of experience across industries in digital marketing, brand building, driving growth and setting up high performance culture.
He is an expert in delivering customer experience and digital transformation, using AI, CRM, loyalty programs, and data analytics to maximize revenue and engagement. He also manages new projects, brand building, and cross-functional teams for Oberoi Hotels and Resorts, Trident Hotels, and other Oberoi Group businesses.
His mission is to create seamless and innovative experiences across digital and offline channels for the discerning travelers. He has successfully marketed start-ups and international brand expansions showcasing his versatility and vision in the marketing domain.