#19 - Building Powerful Healthcare Brands: Insights from Industry Leaders

Our guests:

• Linda Smith, VP Marketing & Communications at ProgenyHealth
• Boh Hatter, Partner & CMO at Sage Growth Partners
• Sara Strom, VP Marketing at twenty30 health

In this episode, we discussed:

• Personalization and Mission-Driven Branding: Emphasize the importance of tailoring messages and having a strong mission.
• Employee Advocacy: Utilize employee and leadership voices to amplify the brand.
• Creative Resurgence: Creativity and storytelling in branding are making a comeback.
• Measurement and Internal Advocacy: Assessing brand health through proxies like sales and using internal advocacy.
• Foundational Content: Invest in a strong piece of thought leadership content as a cornerstone of your branding efforts.

Learn more about each Guest Company!
ProgenyHealth https://www.progenyhealth.com/
Sage Growth Partners https://sage-growth.com/
twenty30 health https://twenty30.health/

Our sponsors for this episode are:
Sage Growth Partners https://sage-growth.com/
Quantum Health https://quantum-health.com/