187. Marketing With Soul: Connection, Consciousness, and the Future of Marketing with Behdad Jamshidi

What if marketing wasn’t about tactics and funnels, but about connection, real, human connection that builds trust, alignment, and long-term success?

In this episode of the Sacred Changemakers Podcast, I’m joined by Behdad Jamshidi, founder of CJAM – The Marketing Connector. After noticing how many businesses struggled to navigate the overwhelming world of marketing, he created CJAM to help leaders find clarity, connecting them with the right agencies and strategies for their unique needs. Over the past seven years, he’s assessed more than a thousand agencies, curating a network of trusted partners across every niche. What makes Behdad’s work so powerful, though, is his approach. With a background in engineering and a deep appreciation for human connection, he bridges structure with soul. Featured in MarketWatch, Bloomberg, and The National Post, he’s become known as a “super connector”, someone who weaves people, ideas, and purpose together.

Together, we explore what it really means to market and lead with soul. Behdad shares practical insights on building authentic relationships, selecting marketing partners that truly align, and how doing your own inner work, through self-awareness, emotional intelligence, and mentorship, can transform the way you present yourself in business.

This conversation is for anyone who has ever struggled to make marketing feel authentic or wondered how to grow their business without compromising their values. He offers wisdom and grounded strategies that prove success and sincerity don’t have to be at odds.

Key Takeaways

• How authentic human connection and self-awareness transform not only relationships but also marketing success.
• Why understanding your own values, beliefs, and stories is the foundation for creating meaningful brand resonance.
• A practical guide to choosing and working with marketing partners at different business stages, from early contractors to specialized agencies.
• How emotional intelligence, self-reflection, and inner work directly influence external results in business growth.
• Why storytelling, values, and emotional resonance are more powerful than tactics in creating lasting trust and engagement.

Learn More About Today’s Guest

• CJAM The Marketing Connector website ****→ https://cjammarketing.com/
• Behdad on LinkedIn → https://www.linkedin.com/in/behdadjamshidi

Explore Sacred Changemakers:

• Start your journey → SacredChangemakers.com
• Discover Your Resonance Code → quiz.SacredChangemakers.com
• Join our community → SacredChangemakers.com/community
• Subscribe to The Coaching (R)evolution Newsletter → https://www.linkedin.com/newsletters/the-coaching-r-evolution-7371571227230101504/

Books by Jayne Warrilow:

• ‘Becoming: Poems From The Thresholds Of Change’ → https://amzn.to/42DM1WI
• ‘Beyond Profit: The Sacred Changemaker’s Guide To Reimagining Business And Leading Regenerative Change →