#186: The Brutal Truth About Lead Generation

SHOW NOTES:

In this episode of Stories With Traction, host Matt Zaun sits down with John Welch, a B2B lead generation specialist based in Indianapolis, for a raw, unfiltered conversation about what actually works regarding lead generation and why most companies are playing the game completely wrong.

John brings a decade of sales and marketing experience, including nearly 4 years focused on lead generation. Together, they unpack the uncomfortable truths about rejection, consistency, commissions, and why lead generation is fundamentally a long-term discipline, not a short-term tactic.