#185: Use Great Hooks

SHOW NOTES:

In this solo episode of Stories With Traction, host Matt Zaun breaks down one of the most common mistakes even great storytellers make: they don’t spend enough time on the hook.

But this isn’t about flashy intros or attention-grabbing openers.

Matt reframes the hook as the point of change in a story, the moment that connects the message directly to the audience and moves them toward action.