185: From Concept to Creation: Dante & Dory's Brand Journey [Behind Closed Doors Series]

Ready to peek behind the curtain of some serious brand magic? 🎨✨ This episode of our Behind Closed Doors series takes you deep into the psychology and strategy behind creating the Dante & Dory's Pet Emporium brand – and trust us, it's SO much more than just picking pretty colors! I'm joined by the incredible J. Nichole Smith, the brand architect behind iconic pet industry names like Dog Is Good, P.L.A.Y., and many more! With nearly 20 years building feel-good brands, Nic is an expert in the art of joy and the psychology of color – and she just worked her magic on the new pet store and pet care center! In this episode, you'll discover: 💡 The power of psychological consistency – why certain spaces make you want to stay forever (and it's not an accident!) 💡 Color psychology in action – how the right color palette can literally influence customer behavior and buying decisions 💡 The archetype method – discovering Dante & Dory's personality blend of Jester, Explorer, and Innocent (and what that means for the customer experience) 💡 Holding creative tension – how to be both premium AND approachable, modern AND vintage Whether you're just starting out, planning to expand, or ready to elevate your existing brand, this episode will completely change how you think about the visual elements of your business. Because here's the thing – you have about 10 seconds online and 90 seconds in person to make that killer first impression, and your brand is doing ALL the talking before you even say a word! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog