180: John Urdi • Developing Community-wide Investment in a DMO Podcast Por  arte de portada

180: John Urdi • Developing Community-wide Investment in a DMO

180: John Urdi • Developing Community-wide Investment in a DMO

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We close out 2025 with one of our favorite conversations of the year. Mammoth Lakes’ John Urdi (soon to be the CEO of Surf City USA) shares how his community embraced a Tourism Business District that extended past lodging to include restaurants, retail and attractions. But it goes further, as his destination has endured California fires. And his DMO has played a leadership role in attempting to mitigate the environmental realities that threaten the very existence of the destination. Join us.

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