18: Amar Singh: creativity and changing spaces in commercial storytelling

MKTG senior vice president of content and creative Amar Singh – host of The Sports Marketeer podcast and a longtime former journalist – talks about how brands and sponsors are approaching stories to in an ever-changing sports media ecosystem.
He discusses the receptiveness of fans to commercial messaging, explains how organisations can build better creative processes, and reflects on sending beers to the goalkeeping victims of Lionel Messi.

Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.

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Theme music from Upbeat: Crush - Kaleidoscope