179: From Instinct to Operating System: How Wistia Turned Strategy Into a Scalable Machine
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Scaling a company doesn’t break because of a lack of ideas, but because instinct doesn’t scale.
In this episode of Move the Needle, Chris Savage (CEO & Co-Founder of Wistia) walks through the evolution from founder-driven decision-making to building a real operating system for scale.
From choosing a single ICP when growth was already strong…
- To installing a tri-annual planning cadence
- To distributing ownership across teams
- To using AI to compress execution cycles
This is a masterclass in turning momentum into predictable growth. If you’re a SaaS founder or GTM leader trying to scale without chaos, this episode is for you.