179. Can a Stranger Explain What Your Business Does?
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179. Can a Stranger Explain What Your Business Does?
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In this episode, I break down how to explain your business in a clear way, and how that supports smarter decisions and sustainable small business growth.
Here’s a quick test: could someone you just met at a conference turn around and explain your business to their spouse over dinner? If the answer’s no, your messaging is too complicated, and it’s likely costing you sales. In this episode, I break down how to explain your business in a way that’s simple, clear, and compelling. I dive into why confused people don’t buy, the difference between simplifying and dumbing down your website strategy, and the real goal behind your business systems: making it easy for people to work with you.
Through stories and examples, I’ll show you how to keep it clear, concise, and focused on what really matters to your target audience. You’ll hear a simple fill-in-the-blank formula I use for core messaging that you can adapt for your business. I also walk you through specific action steps you can use to fine-tune your core message this week, so the next person who asks what you do will get the right answer. When your messaging is clear and repeatable, you attract better-fit clients, reduce wasted time, and make it easier for people to say yes.
01:17 – The conference stranger test: Is your message clear enough?
02:43 – Why industry jargon might be hurting your sales
07:35 – The simple messaging formula every business needs
10:54 – How to find (and use) your unique business differentiator
14:13 – Your 3-step action plan to fix your messaging this week
Links & Resources:
- Brand Messaging $9 Mini-Course
- Watch this episode on YouTube.
- Follow me on Instagram @kristendoyle.co
- Let's talk about your website and systems: Book a Website Gameplan Call
- Explore your options for working together: Web Design Services
- Rate & review Small Business Savvy on Apple Podcasts
Show Notes: https://kristendoyle.co/episode179
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