177. David and Goliath - how to beat tough odds, with Rob Woods and Ben Swart

How do you beat tough odds in fundraising? For many fundraisers, the odds are now tougher than ever. Whether it's because your cause is less popular, or your charity is small or less well-known… There are many reasons you may feel like an underdog.

Interestingly, some charities do secure valuable gifts, partnerships and grants, in spite of big disadvantages. Clearly this fact does not make life fair or make fundraising easy. But it means that if we seek them, we can find valuable insights.

Having studied dozens of examples, in this episode Rob reveals two strategies that successful ‘underdog charities’ use when they succeed against difficult odds. In discussion with fellow Bright Spot trainer Ben Swart, he uses examples to show how these techniques can help you slay your own fundraising dragons.

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