176. The power of your Why, with Cara Jean Petersen
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176. The power of your Why, with Cara Jean Petersen
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The power of your reason why can be immense.
Charities often focus too much attention on how they help. They act and speak as though what they do is the most important and interesting thing.
When you clarify and reconnect to the reason why your charity exists, it can be a fabulous catalyst for growth. You get new creativity and energy. When the South African non-profit Feenix did this in 2017, it unlocked a period of extraordinary growth. During the next five years up to 2022, fundraising income grew by 630%! Their impact was transformed.
Cara Jean Peterson, CEO of Feenix, joins Rob on the podcast to tell the rollercoaster story of how they did it. She shares insights from this exciting journey. And she offers tips to help other charities that are determined to grow their impact.
We’d love to know what you think about these ideas! Thank you for sharing our podcast, so it can help as many good causes as possible. Cara Jean and Rob are both on LinkedIn.