171. Growing existing partnerships and winning new ones, with Charlie Richardson

Growing existing partnerships and winning new ones – these are the two main ways to increase corporate fundraising income for a charity. But they are easier said than done. Since joining her charity in a newly created role focused on corporate partnerships, Charlie (Charlotte) Richardson has grown partnerships income in both ways.

In this interview she shares the techniques she learned on the Corporate Partnerships Mastery programme that she’s used to deepen relationships and add value with her charities’ partners – this has led to an increase in income of £100,000 in the last year with one partner – as well as how she’s found and built brand new partnerships – one worth £50,000 - from scratch.

We’d love to know what you think about these ideas! Thank you for sharing the episode, so it helps as many charities as possible. Charlie and Rob are both on LinkedIn.