#170 | Tim Weaver, The Brand Weaver

How can you help keep your brewery relevant for the next generation? Tim Weaver, founder of The Brand Weaver, is on hand to tell you how. The Brand Weaver is an agency on a mission to even the playing field in brewery branding and marketing. Right now, he explains, a handful of breweries dominate with slick branding and sharp messaging—while the rest are left behind. Tim is here to change that. His work has helped breweries double their revenue, land two new trade accounts a week, and even win Brewery Rebrand of the Year. Because when branding is done right, the beer is left to do the talking. In this podcast, recorded live at our Brewers Lectures in Bristol in March, he explains why traditional SEO no longer cuts it, argues how the world is changing faster than ever before, and why it's imperative to diversify or die.